We focus on helping you to develop the profile you need to achieve your goals and objectives by
… building awareness and credibility for your business,
… opening doors and creating new pathways to new opportunities,
… influencing stakeholders and members of the public about important issues and facts,
… generating high volume, high quality, new business enquiries,
… influencing profitablity and share price,
… building your brand
… helping to avert or manage a crisis.
Content is key
We work with you to create key messages that positively reflect your values and achievements, aims and aspirations. We then carefully position these messages within content created specifically for you in identified areas of the media most influential to your key audience.
We aim to arrange careful and well timed placement of news, stories, feature articles and photographs in one, more, or all of the following: printed and on-line press, social media, television and broadcast media.
We may also recommend alternative routes to communicate your messages.
Content and timing are important and we organize and manage ideas in a way that will provide the best results for you, working with and involving influential contacts and important third parties in important and relevant events.
In the fast paced world of internet communications which is now dominant, one of the emerging challenges in social media is in generating ideas and good quality content that will go the distance. As more and more businesses take advantage of a free media opportunity it is the imaginatively created and/or truly interesting news that is destined to achieve the most significant results.
(c) LAP PR 2016